top of page

The Bee in Popular Culture: Bumble

Updated: Apr 6, 2022


As humans become more technologically advanced, more and more people turn to dating apps as a way to spark excitement in their love life. Just a few easy swipes and you could get yourself a free dinner! What’s not to like?


One such dating app is Bumble, which is affectionately named after queen bees. Whitney Wolfe, Founder and CEO of Bumble, revealed to Esquire the name came from the idea of a bee society, where a woman, or a queen bee, is in charge.


“There’s a queen bee, the woman is in charge, and it’s a really respectful community,” she shared. “It’s all about the queen bee and everyone working together.”


Unlike other dating apps, Bumble only allows for women to make the first move, putting them in control of their encounters. Wolfe herself experienced uncomfortable interactions with men during her time as VP of Marketing at Tinder and did not want to perpetuate this culture with her new app. As such, the app has largely remained complaint free and has a reported 3 million users. Looks like stuff gets done under a woman’s leadership! Go queen bee!

Bumble’s layout also resembles that of a beehive. Every inch of the app is splattered in yellow with hexagonal shapes scattered about. The app encourages people to broaden their “hive,” similarly to that of a bee colony. Upon creating an account, users are greeted with a graphic and warm welcome that reads “Bumble is where you build your Hive.” This encourages people to make connections and buzz about on the app for longer periods of time.


The company also has an outreach program with college campus ambassadors and others who are interested. These ambassadors are called “Honeys” or “Queen Bees” and hand out free merchandise and snacks as ways to entice people to get on the app. They also encourage people to share their Hive “success stories” as ways to get the surrounding community buzzing. If you are interested in this particular kind of work, you can apply on their website here!


This woman-centric app is the first of its kind, giving users the option to set up their profile as a business account, a friendly account, or someone looking for matches. These three settings are coined Bumble Bizz, Bumble BFF, and Bumble Dating, respectively. This method of connectivity coupled with women making the first move has given Bumble the reputation of being the safest and most respectful dating app out there. If you’re looking for a sign to get out there, whether it’s to meet the love of your life or simply to make friends, give this app a shot!


As always, bee well and keep your eyes peeled for some more blogs in the near future!

References





20 views0 comments

Comments


ALL THE BUZZ BLOG

bottom of page